Amber Badger
PR & Marketing Officer

“I was overwhelmed with pride for my colleagues the day Polli:Nation won “Best Environment Project” at the National Lottery Good Causes Awards 2018.”

About Amber

When did you start working for LtL and what does your job involve?

I started at LtL in the summer of 2018.

I’m responsible for all press and communications across LtL, doing everything possible to promote the amazing work of our projects and campaigns. This could be anything from tweeting to blogging, crafting newsletters to copywriting, writing and selling in press stories to working with global partners to help shout about our mission. It’s a wonderfully mixed role and I love squirrelling away over a new piece of LtL writing.

The 3 experiences that have best equipped you for this role?


My experience across the third sector is varied having worked for Alzheimer’s Research UK, Southampton Hospital Charity and Welsh National Opera. I understand what needs to be done to make charity endeavours a success, whilst appreciating the restraints the third sector can face.


I have been lucky enough to spend two years working and travelling through Italy, Australia and South East Asia. In that time I led on all international marketing for an eco-friendly parenting and children’s brand before running my own writing business. Working from the most secluded, idyllic outdoor locations in diverse cultures deepened my connection with nature; a connection that has stayed firmly by my side years later.


Advocating the benefits of getting outdoors is not just a job for me – it’s a way of life. Cycling along the coast, taking hikes, climbing mountains and even just stepping out and breathing in the fresh air has long stood as a way for me to control chronic anxiety. I believe the impact of nature on mental health is second to none.

Amber’s LtL Experience

What has been your best day at LtL and why?

Fresh to the charity, I was overwhelmed with pride for my colleagues the day Polli:Nation won “Best Environment Project” at the National Lottery Good Causes Awards 2018. Within a week of starting my new position it was clear how high the passion and dedication was for LtL from every single member of the team. Seeing their hard work recognised in such a prestigious way was wonderful – we even celebrated with a round of KitKats we found in the fridge. Who says we don’t know how to party?

Why climbing shoes and a chalk bag?

I started climbing in May 2017. In a matter of days, I was addicted. Climbing offered a type of exercise that not only got me outdoors, but had me working my mind and body for all the right reasons. Because when you’re climbing a rock at a pretty ridiculous height, you aren’t thinking about what you look like or what anyone else thinks. You’re meticulously planning where next to place your foot, what crack to slip your hand into and where to balance your body. Step by step, you’re throwing yourself into this incomparable process of quite literally climbing to the top. And when you do get to the top, the sense of achievement is euphoric. It helps that some of the best views of my life have been captured when reaching the peak of the route. Sublime.

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